LEGO® SERIOUS PLAY® beyond “The Power of Play”

It might be the case that you have already used LEGO® SERIOUS PLAY® as part of your day-to-day activities or at least have taken part in one of the LSP methodology workshops and there is no need to explain what it can bring to the table and in what way it can enrich the outcomes and the potential in almost any context. However, what happens if the only knowledge or awareness people have when it comes to LEGO® are the fantastic bricks and the plenty of sets you can play with it as a toy? How do you get everyone on board?